Innovations and UX Trends for Airlines
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The Mobile Revolution in Travel Planning
The increase in mobile travel bookings, growth from 31% in 2019 to 41% in 2021, signifies a major shift in travel planning habits.
This trend, with 83% of travelers using mobile devices for travel research, underscores the growing emphasis on mobile apps and online platforms to ensure a seamless travel experience.
41%
The increase in mobile travel bookings in 2021
83%
Users of mobile devices researching travel in 2023
The Mobile Revolution in Travel Planning
The increase in mobile travel bookings, growth from 31% in 2019 to 41% in 2021, signifies a major shift in travel planning habits.
This trend, with 83% of travelers using mobile devices for travel research, underscores the growing emphasis on mobile apps and online platforms to ensure a seamless travel experience.
41%
The increase in mobile travel bookings in 2021
83%
Users of mobile devices researching travel in 2023
As digital transformation with mobile apps and technologies like AR and VR reshapes travel, the next three years will be pivotal for global airlines.
As digital voice assistants are expected to surpass the global population by 2024, such technologies are increasingly being used to predict optimal booking times and offer crucial travel updates.
As digital transformation with mobile apps and technologies like AR and VR reshapes travel, the next three years will be pivotal for global airlines.
As digital voice assistants are expected to surpass the global population by 2024, such technologies are increasingly being used to predict optimal booking times and offer crucial travel updates.
What’s Inside
Introduction
Digital Transformation in Airlines
- Apps evolving into personal assistants
- Technology improving all steps of a customer journey
Featured User Experience Trends for Airlines
- Voice-activated travel assistants
- Personalization
- Mobile-first design
- Improved user experience with AR&VR
- Sustainability
- Accessibility & Inclusivity Conclusion
Conclusion
A study on how to leverage app store ratings and reviews for successful product roadmapping
May, 2023
A study on how to leverage app store ratings and reviews for successful product roadmapping
User insights are one of the most critical factors ensuring product trustworthiness and contributing to its success. App ratings and reviews influence people's decisions to download apps. Therefore, it is quite evident that combining, structuring, analyzing, integrating, and monitoring user feedback is required to develop meaningful products.
There are 1.96 million apps available for download on the Apple App Store, 2.87 million apps available for download on the Google Play Store, and around 220,000 apps available for download on the Huawei App Gallery. Despite the high number of downloads, recent research indicates that 50% of mobile users do not consider downloading apps rated 3 stars and below.
In this report, we aim to share our journey of discovering new sources of “data” that help draw insights about digital product success. We also aim to present our learnings about how to leverage this new space using sentiment analysis. We will additionally show you how to integrate insights into product management practices, especially roadmap planning. In this report, we covered the following topics: