Commencis Design's Look at 2025: Thinking, Transforming and Sharing Design

23/02/2026

Reading Time: 3 minutes

Tugba Erdem

Tuğba Erdem

Design Manager

Will AI compete with us, or collaborate with us? As the Commencis Design team, in 2025, we didn’t just ask this question; we looked for the answer in the field ourselves.


We positioned AI not as a competitor but as a companion eager to learn, and we began reshaping how we design with this perspective.

In the first month of 2025, we started our journey with a podcast episode featuring designer Vitaly Friedman, whom we hosted at our office. In this podcast, we discussed how designers should prepare for the new era and the opportunities that AI offers. Then we took the stage at Alive ’25, said “the emperor has no clothes” and openly questioned the ethical boundaries of AI in experience design. At DesignOps Summit 2025, we shared how we approach this transformation from an operational perspective with an international audience.

The work we produced was also a concrete result of this vision. We won the TCXA Best UX Award with İşCep, and we were nominated at the UX Awards for our Burgan and Pegasus projects. On the one hand, we completed five graduation projects alongside METU students, and on the other hand, we opened the doors to the professional world for future designers through our summer internship program.

In short, 2025 was a year for Commencis Design that went from crisis to resilience, from adaptation to questioning. If you’re curious about what we mean when we say, “our story is just beginning,” the full article is waiting for you.

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