Driving Cloud Modernization for Mavi with AWS Managed Services

MAVI is an Istanbul, Turkey–founded (1991) denim-centric, ready-to-wear lifestyle brand and publicly traded apparel company that designs and sells jeans and broader clothing for women and men, positioned between the high-end and premium segments with a “Perfect Fit” product philosophy and “high quality, right price” positioning. It reaches consumers through a global multi-channel model—mono-brand Mavi Shops, wholesale doors, and online stores—reporting a presence in 34 countries and roughly 4,000 points of sale (including 485 Mavi shops) across markets such as the United States, Canada, Germany, and Russia (Turkish Wikipedia cites a similar footprint but with slightly different counts, which can vary by reporting date). The company’s growth story blends retail expansion and brand building: it entered retail in 1993, pushed abroad by the mid-1990s, and later began trading on Borsa Istanbul following its 2017 IPO. Operationally, MAVI emphasizes direct customer relationships via its Kartuş loyalty program (10+ million members) to analyze customer data and drive repeat purchasing, and it frames its current strategy as international lifestyle growth anchored in denim and sustainability (“All Blue”), including a “World’s Best Companies – Sustainable Growth 2025” ranking cited from TIME and Statista. In industry terms, it sits in the global textile/apparel and fashion retail space—competing as a premium denim and lifestyle brand with an omnichannel footprint.

Mavi needed to modernize and stabilize the infrastructure running its core business systems as it expanded across Turkey, Germany and North America. They were operating both SAP HANA and more than 150 non-SAP workloads—including mission-critical CRM platforms—on a local datacenter (Bulutistan) that was causing interruptions and limiting scalability and reliability. To support consistent omnichannel operations and future growth, Mavi partnered with Commencis to migrate these workloads to AWS across two regions, improving resiliency, performance, and the ability to scale on demand.

If this challenge had not been addressed, the impact to the business could have been immediate and severe. The SAP landscape in scope is tightly integrated with in-store cashier/POS systems and e-commerce platforms, meaning any instability or downtime could disrupt store checkout, prevent online transactions, and directly drive revenue loss—especially during peak sales periods. Continued interruptions and constrained scalability would also degrade customer experience, increase operational effort and firefighting, limit disaster recovery readiness, and introduce ongoing risk to brand reputation and business continuity as Mavi grows internationally.

How Commencis solved the customer challenge

As an AWS Partner, Commencis designed and executed a phased migration program (MAP 2.0) to move Mavi’s SAP HANA landscape and 150+ non-SAP workloads (including core CRM) from the Bulutistan data center to AWS across two regions—one supporting Turkey/Germany operations and one in North America. We started with discovery and dependency mapping across SAP and non-SAP systems (especially integrations to in-store cashier/POS and e-commerce), then built a target architecture focused on resiliency, secure connectivity, and predictable cutovers. Using wave-based migration planning, we prioritized mission-critical systems, reduced downtime risk with rehearsed cutover runbooks, and validated performance and stability before go-live to ensure uninterrupted omnichannel operations.

AWS Services used as part of the solution

Commencis used AWS Application Migration Service to replicate and migrate servers with minimal disruption, running migrated workloads on Amazon EC2 with Amazon EBS for persistent block storage on nine AWS Accounts under a AWS payer account managed by Commencis. We implemented secure, scalable connectivity and network segmentation using AWS Direct Connect and AWS Transit Gateway, and leveraged Amazon S3 for durable storage needs (e.g., staging, artifacts, and backups where applicable). For observability, governance, and operational controls we configured Amazon CloudWatch Alarms for monitoring/alerting and AWS CloudTrail for auditability and traceability. To support automation and integration workflows, we used Amazon SNS, Amazon SQS, and AWS Lambda (including event-driven actions from monitoring signals). Cost management was delivered through AWS Budgets/Budget Alarms, Cost Optimization Hub, and EC2 Instance Savings Plans to improve cost predictability and continuously identify optimization opportunities.

Third party applications or solutions used

To strengthen security and enterprise readiness, Mavi used Fortinet FortiGate Next-Generation Firewall for network protection and policy enforcement in AWS. Backups for both SAP and non-SAP workloads were handled with NetBackup, aligned to recovery objectives and operational requirements. For enhanced cost and performance visibility and governance, Turbot Steampipe/Powerpipe was used to support continuous insight and reporting across AWS resources.

Commencis Support Services During Pre and Post Migration

Commencis provided end-to-end support before, during, and after migration, including AWS service training for Mavi’s IT team, migration readiness workshops, operational runbooks, and controlled cutover execution with hyper care. Post-migration, we continued with managed support through Jira Service Desk, handling tickets created manually by Mavi’s IT team and automatically via an integrated alerting workflow: CloudWatch Alarm → SNS → Lambda, where Lambda calls Jira APIs to open/route incidents with the right context. Beyond incident response, we supported ongoing stability and continuous improvement through monitoring, governance, and cost optimization practices (e.g., recommendations from Cost Optimization Hub, Anomaly Detection, Compute Optimizer and the application of Savings Plans), helping Mavi sustain reliability and scale confidently as the business grows across regions.

Architectural Diagram

Benefits of the Solution

Commencis delivered immediate operational benefits for Mavi by establishing secure, fast, and reliable connectivity between AWS, Mavi’s corporate LAN, the existing local data center, and its shops. Using AWS Site-to-Site VPN for encrypted connectivity and introducing AWS Direct Connect for higher throughput and lower-latency private links, Mavi gained a stable hybrid foundation that supported both day-to-day operations and migration itself. This network design reduced connectivity-related disruptions, ensured consistent access to critical systems from stores and corporate users, and created a dependable backbone for omnichannel processes that rely on SAP and non-SAP integrations.
This connectivity strategy also enabled a faster, lower-risk migration of both SAP and non-SAP workloads. Site-to-Site VPN established early connectivity to start replication and validation, while Direct Connect was added to accelerate large-scale data transfer and improve predictability for migration waves. With stronger, more reliable links in place, Mavi could transition mission-critical SAP HANA and its connected CRM and business applications with greater confidence—minimizing downtime risk for cashier/POS and e-commerce platforms and protecting revenue during cutovers and peak trading periods.

Once on AWS, Mavi realized tangible improvements in scalability, flexibility, and stability. The ability to scale compute and storage on demand reduced the operational strain experienced in the local data center and helped Mavi respond quickly to seasonal demand spikes, campaigns, and regional growth across Turkey, Germany, and North America. Enhanced platform stability reduced interruptions and firefighting, improving IT service continuity and supporting consistent customer journeys across physical and digital channels.

The solution also delivered cost optimization and financial control as Mavi moved from constrained infrastructure planning to proactive cloud cost management. With cloud-native cost governance in place, Mavi can better align spending with actual usage, optimize resources as workloads evolve, and support efficient growth without over-provisioning, improving overall operational efficiency while maintaining performance and reliability.

In addition, Mavi benefited from strengthened security and compliance. Encrypted VPN connectivity, private Direct Connect links, and centralized controls improved the protection of data in transit and supported stronger governance over core business systems. Better auditability and operational guardrails helped reduce risk and reinforced compliance expectations for enterprise workloads.
Finally, the migration positioned Mavi for further modernization. With a stable, scalable cloud foundation and improved connectivity to stores and corporate environments, Mavi is equipped to adopt more advanced digital capabilities over time—enhancing customer experience through smoother digital interactions, enabling faster innovation cycles, and keeping the business competitive with modern, cloud-ready technology.