When Offers Become Noise: A UX Approach to Designing Campaigns Users Actually Want to See
03/09/2026
Reading Time: 2 minutes
Mert Aygün
Staff UX Designer
Most banking apps still treat campaign design as marketing content dropped onto a screen, not as part of the user experience. The result: irrelevant, repetitive offers that trigger notification fatigue, a pattern users learn to tune out entirely.
In this article, Staff UX Designer Mert Aygün breaks down what actually makes offers work: contextual marketing, tested microcopy, and knowing when not to show an offer. He also looks at where AI genuinely helps, flagging life events, generating rule sets, adapting copy at scale, and where it still needs a human check before shipping. That’s the shift we wrote about on Medium.
03/09/2026
Reading Time: 2 minutes
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Mert Aygün
Staff UX Designer
