The Key Advantages of Using the Cloud

Over the last 10 years, technology has shifted from traditional software models to the internet. This means that the old local server days are over, so you can forget about the messy rooms filled with servers. Cloud computing appears to be the new era of the future of business. According to Forrester, the public cloud market has been growing by 20% and there are obviously many reasons behind this trend. If you’re considering delivering any kind of digital services in the future, then you should definitely discover cloud computing and its benefits. Before we dive deep into the advantages of using the cloud for your business, let’s first clarify the concept of cloud computing.

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What is Cloud Computing?

Cloud computing is often referred to as simply “the cloud”. The cloud system delivers on-demand computing resources through the internet on a pay-for-use basis. It’s a way of outsourcing computer programs, which means computer programs can now be hosted by a third-party and located in the cloud. The cloud is a virtual office built to give enterprises the opportunity to connect to their business at any time and anywhere they need.

Through the use of cloud computing, employees or users are able to access applications and software regardless of where they are located.

With a cloud system, a web-based email client allows other users to have access to all its files and features, so that they won’t need to keep all that data on their computers. Being able to access a huge amount of data by using a secure online network is a win-win situation.

The Cloud Security Alliance states that each month, 79% of IT leaders receive requests from end users to buy more cloud apps. This has resulted in 86% of companies spending at least part of their IT budget on cloud services.

The Advantages of Cloud Computing

Gartner states in its latest report that the cloud tech services market is expected to grow 17.3% ($206 billion) in 2019, up from $175.8 billion in 2018 and by 2022, 90% of organizations will be using cloud services.

And despite its abstract name, the “cloud” offers very tangible benefits for both customers and businesses.


If your business forces you to spend time resolving IT issues such as data storage, it can be hard to focus on customer satisfaction and your business goals. However, if you trust an outside organisation to manage your IT infrastructure and hosting, you can focus on your work goals more easily.

In fact, 65% of InformationWeek survey responses shows that “the ability to quickly meet business demands” is a powerful reason for businesses to shift to a cloud-based working environment.

The cloud is a flexible solution that adapts to the needs of the user. If the user has a popular sales promotion, the cloud can quickly add extra capacity in order to avoid server crashes and loss of sales. After finishing the sales promotion. the user can immediately reduce the costs by narrowing the capacity again.


No matter the size and sector, the main concern of a business is the security of its data. Security can be a big issue and has many impacts on your business revenue, positioning and the loyalty of your customers.

If you’re using cloud computing, you can rely on advanced security features that will keep your data secure.

Cloud computing providers offer protection by providing encryption, authentication and access control features to keep your data safe. In addition, companies can add their own security measures to improve security if needed.


Every company has its own needs. A large enterprise will not have the same operation and storage needs as a start-up. By moving your business on the cloud, you can easily and quickly scale your IT department up or down. You can enjoy running your business while the cloud service handles your IT needs for you.

If you own a growing business and your business requirements are increasing, there’s no need to waste your money on physical infrastructures. You can rapidly increase cloud capacity to meet your business demands and stay ahead of your competitors. With scalability, you can also reduce the risk of maintenance and operational issues. Scalability is one of the most exciting benefits of cloud computing.


Losing data is the biggest concern for an enterprise. Imagine what you’ll do if your laptop breaks down. Sometimes you can’t control everything even if you want to. To avoid any of these situations, you can benefit from the cloud services’ data recovery options.


Data, systems and security are key factors for a sustainable business, both in terms of generating long-term revenue growth and reducing your company’s environmental impact. Here’s how the cloud can help:

  • Having data backed up, saved and restored on a cloud gives you the chance to focus on the growth of your business.
  • Easy access to data improves employee productivity.
  • The cloud reduces the risk of IT infrastructure issues and security breaches.
  •  The cloud results in a lower carbon footprint as it cuts down on paper wastage, improves energy efficiency and reduces commuter-related emissions.

If you would like to benefit from cloud computing and have more questions, please feel free to check out Commencis cloud solutions.